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5.4.2 Building a culture of trust

If we consider that every action and activity by a manager has a communication dimension then can be used to impact both culture and relationships within and outside the organisation in a positive or negative manner.

Figure 5 Values, ethics and standards contribution to culture

Figure 5 Values, ethics and standards contribution to culture

In effect communication and workplace relationships are strengthened where the purpose embeds values and beliefs that relate to integrity and credibility.

Figure 6 Building values and beliefs into purpose

Figure 6 Building values and beliefs into purpose

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