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5.2 Being a role model in an organisation that has integrity and credibility

Clampitt (1991) proposes a three-way strategy for personal communication and ethical standards that builds both the team and the organisation's integrity and credibility.

Figure 2 Clampitt's ethical organisation (Clampitt, 1991:282)

Figure 2 Clampitt's ethical organisation (Clampitt, 1991:282)

Clampitt argues that ethical organisations are sustained by individual standards of personal integrity, operating in a responsive culture , and governed by conscientious policies. The more these three factors are integrated, the stronger the organisational capacity to harness individual performance and create an enduring sense of purpose through a shared basis for ethical action (Clampitt, 1991: 282).

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