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8.3 Developing a learning plan using SWOT analysis

A learning plan is a document that sets out clearly what it is that an individual or group hopes to learn in a set amount of time. Because different people have different skills, abilities, interests and needs it is important to develop a plan in close consultation with those who are expected to carry it out. It is also important to consider organisational concerns such as the availability of resources, long term strategy and culture that may impact on the practicality of a learning plan.

As a result of the large number of considerations that must be taken into account it is useful to have a structured framework for developing a learning plan. The framework that is introduced here is called 'SWOT analysis' which stands for:

S trengths (what is it that you do well ?)
W eaknesses (what needs improvement?)
O pportunities (how can you apply your talents in your workplace?)
T hreats (what factors may prohibit you from applying your talents?)

SWOT may be used for many different business applications, such as project management, but it is also very useful in assessing learning needs and opportunities. It involves systematically working through the four key areas, in partnership with the individual or team that is the focus of the learning plan, and answering the questions below.

Strengths

Weaknesses

Opportunities

Threats

Hints

Remember always to keep the goals and vision of the organisation in mind when conducting a SWOT analysis.

By openly discussing these elements with all concerned a picture should emerge of how an individual or team may develop their skills and abilities. The next step in developing a learning plan is to define exactly how the individual/team may improve by providing learning goals. Appropriate learning goals have the following characteristics:

Specific
Goals must be written down in such a way that it is clear exactly what the individual/team hopes to achieve.

Measurable
Goals must include some way of objectively measuring whether or not they have been achieved. How will you know that you have met your goal? Receiving an FMI qualification is one such objective measure.

Achievable
The best goals are challenging but not too hard. Easy goals don't motivate because they are easy to put off and impossible goals are not worth pursuing.

Relevant
For individuals/teams to commit to a learning goal it has to be important to them and they have to understand what the benefits of achieving the goal are for them.

Time limited
Goals must have a time limit. If it is a long-term goal then include a time line for when you hope to achieve milestones along the way.

Remember, the best goals are SMART ( S pecific, M easurable, A chievable, R elevant, T ime limited).

By conducting a SWOT analysis, and refining the ideas that it generates using SMART goals, a learning plan will emerge that defines exactly what is expected of individuals/teams and utilises the attributes of individuals and their workplace. A manager can then keep track of how the individual/team is progressing towards their goals and reward successful completion. A performance appraisal system that facilitates monitoring of learning and development is discussed in section 11.3.1.

Activity 5

Using the table below complete a SWOT analysis on a team or group with which you are familiar on Strengths, Weaknesses, Opportunities and Threats. Use it to develop at least one learning goal and write it in the space below.

Strengths

Weaknesses

Opportunities

Threats

 

My SMART learning goal is to:

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