1.3.2 The process models
The transmission model was subsequently adapted to form the process models in which people transmit, receive, interpret and respond to messages with feedback (Dwyer 2005).
The process models have seven main elements:
- Sender
- Message
- Receiver
- Feedback
- Channel
- Context or setting (environment)
- Noise or interference
In the process models, a message is encoded by the sender through a communication channel, such as voice or body language, and then decoded by the receiver. The receiver then provides feedback. The process is influenced by the context of the situation and any noise or interference.
Figure 1.2 A process model of communication, involving the message, feedback and interference of some sort that possibly inhibits understanding of the message
Activity 1c
1. Work through each of the seven elements in the process model using the textbook.
2. In the following table provide general observations of the seven elements 'in action'. For example, have you observed effective or ineffective habits when people send messages? Do people always use the appropriate channel? For example, in the workplace, do people play 'email tag' rather than talking to each other face-to-face?
| Elements | Observations |
Sender |
|
Message |
|
Receiver |
|
Feedback |
|
Channel |
|
Context or setting (environment) |
|
Noise or interference |
|
Back Page