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10.2 Perspectives on leadership

Warren Bennis of the University of Southern California noted that leaders have three basic characteristics in a 'tripod kept in some dynamic tension'. These characteristics are:

Consider this

Think about these characteristics. Can you identify these characteristics in individuals whom you consider to be effective leaders?

Dr Stephen Covey, chairman of the Covey Leadership Center , identified leaders as people who:

This suggests a broader view of leadership that considers what the leader brings out in a group.

John Kotter of the Harvard Business School stated that leadership is basically a process of identifying several key factors:

.and then promoting the involvement of the relevant parties.

Horst H Schulze, president of the Ritz-Carlton Hotel Company, raised some very important issues. He considers that teaching is the most important thing a leader can give. The effective leader sets a vision and creates a future by his or her own example, and makes the employees part of these. A leader should also teach by setting standards and promoting consensus. Schulze also mentioned that his having once been a line employee influenced his style of leadership.

Richard Branson of the Virgin Group of companies noted that inspired delegation is a critical feature of effective leadership. Effective leaders have the ability to let go of the reins when group members do not need to be tightly controlled. He also considers that it is vital to meet the staff and to know what is going on at all levels of the organisation.

Newsbreak

Portrait of a decision

You may remember the Tylenol poisoning tragedy? People who had taken Tylenol were dying and no-one knew why. James Burke, the Chief Executive Officer of Johnson & Johnson, faced one of the toughest decisions of his life. Should he pull Tylenol from the market?

The financial cost would be enormous. The legal implications could be staggering. His decision was - pull the product.

Burke attributes his action to the values underlying his company. Johnson & Johnson's credo begins: 'We believe our first responsibly is to the doctors, nurses and patients, to mothers and all others who use our products and services.' Burke is a clear example of a leader who knows his values and used them to make decisions. He also kept the long term view in focus. J & J suffered financially that year, but they came back stronger than ever with more customer trust they could have bought with millions of dollars in advertising.

Source: adapted from Heim, P and Chapman, E N (1990 ). Learning to Lead: An Action Plan for Success . USA : Crisp Publications Inc, page 48.

Genuine leaders (as opposed to individuals simply exercising power) have vision, discipline, wisdom, courage, humility; they recognise the importance of giving credit to others in the team; they are able to make decisions; they recognise the importance of others and develop friendships; they are tactful and able to inspire others to follow.

The million dollar goof - the million dollar lesson

The president of Acme Manufacturing called and asked to see Bob. Bob knows why the president called and wonders if it is time to update his resume. Bob is the manager of a new product development. For the past year he has been working on a special product. So far the company has spent more than a million dollars in the development, production, and preliminary marketing. The product has been on the market for three months and first quarter sales have just been reported. The product appears to be a total bomb with no hope of selling anywhere near its projection.

Bob entered the president's office fearing it would be the end of his career at Acme. Although he had contributed a lot to the company a million dollars is a million dollars. To speed things along, Bob told the president, 'I know why you asked to see me. You'll have my resignation by the end of the day'.

The president interrupted saying, 'Slow down. We all have to make educated guesses when making decisions. I'm sure you learned a lot from the product launch. I can't afford to lose you. We just spent over a million dollars on your education'.

Source: adapted from Heim, P and Chapman, E N (1990 ). Learning to Lead: An Action Plan for Success . USA : Crisp Publications Inc, page 55.

Consider this

What do you think was gained from this approach?

As a leader you obviously don't want to take unwarranted risks. However, it would be more damaging not to take any risks. Calculated risks are part of being a leader.

The following readings cover a range of general issues:

Reading 10.5

Onsman, Harry (2000, November/December). 'The consultants of swing'. Management Today , pages 14-18.

Blair, Gerard M (1996). 'Leadership styles'. ME96 . URL: http://www.ee.ed.ac.uk/~gerard/MENG/ME96/Documents
/Styles/styles.html
(accessed 2001, 3 April). [2 pages]

Lenzner, Robert and Johnson, Stephen S (1997). 'Seeing things as they really are'. Forbes.com . URL: http://www.forbes.com/forbes/1997/0310/5905122a.html (accessed 2001, 3 April). [2 pages]

In May 1998, Tom Brown made history by writing the final chaplet of the Anatomy of Fire: Sparking a New Spirit of Enterprise . Not only was the first book of leadership written online with reader interaction, it advocates a new definition of leadership for the millennium. According to Brown, a leader:

See http//:www.managementgeneral.com

You will find an example of the many 'chaplets' in your reader.

Reading 10.6

Brown, Tom. The Anatomy of Fire: Sparking a New Spirit of Enterprise , chaplet 4.2; 4.5. URL: http://www.managementgeneral.com/4-ebook/98_9book/199899eb.htm (accessed 2001, 3 April). [5 pages]

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