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12.1.2 Getting and using necessary information

Complicated controls rarely work. They more often confuse. They misdirect attention from what is to be controlled to the 'mechanics' or 'methodology' of the control.

Appropriate and understandable information about your operation is essential for control. Ask yourself: What information is essential to effectively control the activities within my area of responsibility?

However, in attempting to effectively control your section, do not reduce efficiency by requiring numerous and laborious reports (which also increases filing). Information needs to be economical. The business environment is constantly changing. Your control system must also be flexible and capable of accommodating changes.

Information gathered efficiently and used wisely provides for the manager controls that will help avoid problems. Evaluation and control are essential as they provide direction, guidance and motivation. For example,

Key management concept

Do not defend yesterday.use energy to act on results, exploit today and shape tomorrow.

Then there are Mintzberg's thoughts.

While strategy is a word that is usually associated with the future, its link to the past is no less central. Life is lived forwards but understood backward.

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