12.3 Steps in the control process
You will find that most management textbooks outline the 'steps' in the control process. These may differ slightly, but in general they include the following.

Figure 12.1 The control process
Step 1: determine what to measure
Establishing objectives
Establishing objectives is in effect deciding what to measure. What you measure is as critical to the control process as how you measure.
You should work together with colleagues and employees to determine your section's or department's objectives. Objectives should state how employees should perform, how equipment should operate and how money should be used. They should be expressed in tangible and measurable terms.
Below are some examples of objectives that might be set.
- Reduce the expense budget by 5 per cent over the next 12 months.
- Reduce the number of customer complaints by 10 per cent over the next 6 months.
- Increase the client base by 5 per cent over the next 12 months.
- Reduce the truck waiting time by half an hour per vehicle over the next 6 months.
- Increase the number of container lifts per working hour by 5 per cent in the next 6 months.
- Decrease the number of manufacturing defects from 50 in 10 000 to 5 in 10 000.
It is important that the objectives and criteria set are realistic and achievable. The selection of improper criteria can lead to dysfunctional consequences. For example, pressure to increase production may cause an employee to overlook an important safety requirement.
Step 2: evaluate performance
Comparing deviations
The second step in the control process involves determining the deviation of actual performance from the established objectives. Having established your objectives you need to compare actual performance with these objectives. To do this you have to determine what information to collect (in order to determine if there have been any deviations from the objectives) and how to collect it.
How often you should assess deviations from your objectives depends on the nature of your organisation and its industry. Production, sales, expense and manufacturing figures and turnaround times are commonly collected. These are often presented in daily, weekly, monthly and twice-yearly totals.
In most activities some variation can be expected between established objectives and actual performance. Therefore it is critical to determine the acceptable degree of deviation from your objectives or aims. Some examples may make this clearer.
For example
Let us assume that one objective your section had put in place was to:
Reduce truck waiting time by half an hour per vehicle over the next six months.
Assume that the relevant figures are kept daily. You have chosen a 'basket' of indicators that allows you to analyse the improvement for each month. You discover that in the six months from January to June February's performance is considerably poorer than those of the other months. Despite this the average truck waiting time for the six-month period has been reduced by 29 minutes. Is the 29 minutes close enough to your target of 30 minutes? Are you going to investigate the month of February?
Let's say you wanted to:
Reduce your expense budget by 5 per cent over the next 12 months.
At the end of the twelve months you discover that you reduced the budget by 4.9 per cent. Are you going to investigate?
An important point needs to be made here. When an objective has been achieved or exceeded do not overlook the opportunity to recognise performance and praise staff. This is a wonderful tool for motivation.
Step 3: Take action
Having determined that there has been a deviation from the objectives you have two options (assuming that doing nothing is not really an option).
- Correct the actual performance (of equipment or human resources).
If the source of the deviation is inadequate performance you have a number of options. For example, you may change your section's strategy or how you structure your section; you may alter your compensation or remuneration practices; you may introduce training programs or new technologies; or you may redesign jobs. - Revise the criteria of performance or the established objectives.
You may determine that one or more of the original objectives was unrealistic or inappropriate. In this case it is the objectives, and not the performance, that need to be altered.
The next reading looks at the control process in general and the types of control.
In your text
Bartol, K M; Martin, D C; Tein, M H and Matthews, G W (2001),
pages 496-511.