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4.3.2 The effective decision making process

Decision making is more than just the simple act of choosing from alternatives. The effective decision making process involves several steps. You have to:

The next reading from your textbook discusses these steps.

In your text

Bartol, K M; Martin, D C; Tein, M H and Matthews, G W (2001), pages 131-135.

Consider this

Which step in the decision making process do you consider to be the most important? Support your position.

An example and Activity 4.2

Read the following example. Your task is to identify the real problem. Write down your answer.

Amy Jones sat in her office and pondered her dilemma. She had been at Uni Shipyard & Engineering Ltd for five years. The company has been operating profitably for the last 4 years. Sales in the last year were up by 5%. Costs, however, also went up by 20% over the same period. As manager of the company, Amy, is very worried about this so she tries to find out the cause of the problem.

From her investigation, Amy finds that the increase in costs are due to increases in labour and material costs. She finds out that:

When Amy talks to the foreman in charge of production, she finds another reason. According to the foreman, costs are up because the sales people keep changing their minds as to which orders should be met first. Production for one job will start only to be told that another job is more urgent; to meet the order, a number of staff have to be pulled out of whatever job they are doing and assigned to this new job. When Amy talks to the sales people, however, they blame the foreman for the problem; they say costs are up because of delays in delivery and the poor quality.

Earlier, you were asked what step of the decision making process was the most important. The above asked you to do the first step in the effective decision making process. What would happen if you were to incorrectly diagnose the problem? It wouldn't matter how well you were handled the rest of the decision making process because you were treating the wrong cause. Remember in the first chapter we discussed effectiveness and efficiency? You could be efficiently handling the wrong cause. Think about what happens when you go to a doctor: you describe the symptoms of your problem to the doctor and he or she must diagnose the correct cause before the problem can be treated. As a manager you must observe the symptoms and treat the cause ; otherwise you are throwing 'pearls to swine'. Are you able to see the symptoms easily in the above example?

Key management concept

There is no right or efficient way to do the wrong thing!

If we were to write Amy's problem in one paragraph we would get something like:

Production costs are going up - increases in labour and material costs. Production jobs often fall behind schedule so staff rush to get the job done. However, this leads to a lot of mistakes and defective products. Staff then have to put in additional hours and use more material.

Now try rewriting the problem into a single sentence.

If something isn't done to cut production costs, the company will start losing money (and may eventually find itself out of business).

Case based on South Pacific Management Program, General Management Course, AMC Search Ltd

Following is a scenario. Your task is to define the problem.

Marine engineering problem

You are the production manager of a marine engineering company that produces a kit that converts land-based engines for marine use. You have been aware for some time that the number of conversion kits produced has been declining at a time when customers are crying out for more. Since producing these conversion kits is the sole purpose of the company, it is very important for you to find out what is happening. Upon closer analysis, you have come up with the following key points:

You will probably find the task more manageable if you reduce the information to one concise paragraph. Then, write the 'problem statement' in one line.

Case based on South Pacific Management Program, General Management Course, AMC Search Ltd.

Consider this

Refer to your list of decisions and problems. Did you engage in any diagnosis when dealing with these? Was the process formal or informal?

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