7.4 Creating and sustaining culture
The founders of an organisation generally tend to have a large impact on establishing the early culture. The organisation's culture results from the interaction between the founder(s) biases and assumptions and what the original members of the organisation learn from their own experiences.
How is an organisation's culture maintained?
- through the process of selecting for employment or promotion those individuals who are best able to sustain or promote the prevailing culture
- through actions of top management that constantly reaffirm and reflect the culture
- through the action of the socialisation process that disseminates the culture among all the members of the organisation
Our textbook covered the 'Manifestations of culture'. Culture is transmitted to employees in a number of ways; for example, through stories, rituals, material symbols and language.
The process of developing and sustaining organisational culture is illustrated by the following figure from Robbins et al (1998).

Figure 7.1
(Adapted from Robbins 1989, page 479).
Culture, then, is learned. It is both a product of action and a conditioning element of future action, an input and an output. The internal environment consists of the social and technical systems of the organisation. Thus, in part, culture is the product of these socio-technical systems. They consist of the decision-making, planning and control procedures of the organisation, its technology, and the procedures for recruitment, selection and training; and are influenced by the common beliefs, attitudes and values of the members of the organisation.
The strategies, structures, procedures and behaviours adopted by management create a work environment. However, if managers have been members of the organisation for some time they are themselves a product of the culture.
Consider this
Think about how culture is sustained in your organisation.
As culture is both an input and an output, it is likely to be self-perpetuating and highly resistant to change. Figure 7.2 demonstrates how culture is both an input and output.

Figure 7.2
(Adapted from Williams et al 1989).