readings icon presentation iconquiz iconresources icon

7.6 Changing culture

If culture is the 'personality' or the 'totality' of the organisation's characteristics, then it follows that the organisation has a 'cultural value system' that can be manipulated. If values, beliefs and attitudes are learned, then they can be managed. Therefore, it is possible that a planned organisational change program can 'spell out' a desirable organisational culture, or that a culture may be actively maintained.

Some of the confusion over methods of changing culture stems from a failure to define the concept of culture clearly and a failure to understand how cultures develop.

Certain subcultures may be strongly entrenched and highly resistant to change processes. Managers need to consider the likely reactions of identifiable subcultures when undertaking change programs.

Clearly, the concepts of culture and organisational change are closely interrelated.

Newsbreak

Cultural change

Changing an organisation's culture is extremely difficult, but cultures can be changed. For example, Lee Iacocca came to Chrysler Corp. in 1978, when the organisation appeared to be only weeks away from bankruptcy. It took him about five years, but he took Chrysler's conservative, inward-looking and engineering-orientated culture and changed it into an action-orientated, market response culture.

Evidence suggests that cultural change is most likely to take place when most or all of the following conditions exist:

If conditions support cultural change you should consider the following suggestions:

Cultural change is a lengthy process measured in years rather than months.

Adapted from Robbins; Cacioppe; Millett and Waters-Marsh (1998). Organisational Behaviour , page 579.

Now refer to your textbook for another look at changing culture.

In your text

Bartol, K M; Martin, D C; Tein, M H and Matthews, G W (2001), pages 86-88.

Reading 7.2

Leonard, John (2001, April). 'From transformation to transcendence'. Management Today , pages 20-23.

Onsman, Harry (2001, January/February). 'Organisational culture'. Management Today , pages 36-37.

previous page Previous Page - Next Page next page