7.6 Changing culture
If culture is the 'personality' or the 'totality' of the organisation's characteristics, then it follows that the organisation has a 'cultural value system' that can be manipulated. If values, beliefs and attitudes are learned, then they can be managed. Therefore, it is possible that a planned organisational change program can 'spell out' a desirable organisational culture, or that a culture may be actively maintained.
Some of the confusion over methods of changing culture stems from a failure to define the concept of culture clearly and a failure to understand how cultures develop.
Certain subcultures may be strongly entrenched and highly resistant to change processes. Managers need to consider the likely reactions of identifiable subcultures when undertaking change programs.
Clearly, the concepts of culture and organisational change are closely interrelated.
Newsbreak
Cultural change
Changing an organisation's culture is extremely difficult, but cultures can be changed. For example, Lee Iacocca came to Chrysler Corp. in 1978, when the organisation appeared to be only weeks away from bankruptcy. It took him about five years, but he took Chrysler's conservative, inward-looking and engineering-orientated culture and changed it into an action-orientated, market response culture.
Evidence suggests that cultural change is most likely to take place when most or all of the following conditions exist:
- a dramatic crisis
- turnover in leadership
- younger and smaller organisation
- weak culture
If conditions support cultural change you should consider the following suggestions:
- Top management as role models who set the tone.
- Create new stories, symbols and rituals to replace those currently in vogue.
- Select, promote and support employees who espouse the new values that are sought.
- Redesign socialisation processes to align with the new values.
- Change the reward system to endorse acceptance of a new set of values.
- Replace unwritten norms with formal rules and regulations.
- Shake up current subcultures with job rotation.
- Work to get peer group consensus through use of employee participation and creation of a climate with a high level of trust.
Cultural change is a lengthy process measured in years rather than months.
Adapted from Robbins; Cacioppe; Millett and Waters-Marsh (1998). Organisational Behaviour , page 579.
Now refer to your textbook for another look at changing culture.
In your text
Bartol, K M; Martin, D C; Tein, M H and Matthews, G W (2001), pages 86-88.
Reading 7.2
Leonard, John (2001, April). 'From transformation to transcendence'. Management Today , pages 20-23.
Onsman, Harry (2001, January/February). 'Organisational culture'. Management Today , pages 36-37.