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Introduction

Consider

Envisage that you are travelling to a country very different from Australia . Think about your 'journey' through an unfamiliar airport with a different language. Look around. You are likely to notice how very different and strange some of the sights, sounds, customs and people and their behaviours are. Whilst these are strange to you, they are very 'normal' to these people. Culture develops locally and is generally taken for granted because once people become part of it they act naturally and unselfconsciously.

Stop for a moment and think about how the culture in your country has developed - think about the traditions, norms, values, attitudes and rituals. Compare this to a country that you consider being vastly different to your own. You can take this analogy down to an organisational level and compare one organisation against another.

Just as there are many cultures across the world there are many different cultures across organisations. Members of military organisations have different norms, backgrounds, experiences, values and beliefs as compared to a retail chain, a holiday resort, a freight forwarder or a Port Authority. The culture of an investment company is likely to be different from a research and development facility.

The understanding of culture is important, especially in times of rapid and frequent change. In this chapter we look at the 'collective' attitudes and values of an organisation. The study of organisational culture can be very interesting and you may find some explanations for why things happen as they do in your organisation.

When we talk about the culture in your organisation, no doubt you would be able to describe and explain what it is like. For example, the culture on the Australian waterfront is the result of a colourful and rich past and this is reflected in each individual organisation's culture. No doubt, you can relate to a similar example?

The maritime industry is characterised by a strongly held culture entrenched over decades. Understanding how this culture developed and was reinforced is crucial when considering topical issues such as leadership, communication, planning, equal employment opportunity and the management of change.

The need to have this cultural understanding and the ability to deal with all of these elements of organisational behaviour will become more prominent in the future as the industry faces pressures to change.

As you work your way through the chapter think about the interrelationships between organisational culture and the other topics that we covered. In particular, think about strategic management.

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