8.1.2 Reacting to change
Changes can be large scale programs such as corporate restructuring or downsizing, or they can be on a small scale, such as when an employee is promoted or there is a minor change to policy. The reasons for resistance to change and the techniques for overcoming resistance are applicable to both minor and major changes.
It is important to remember that when you make a decision that will effect a change, no matter how minor it may appear to you, the decision will affect someone, and it is his or her perception of the change that causes a reaction from that person. Changes occur when a new employee is on the job, when there is promotion from within, when the organisation changes its policies, practices or structure, when new clients are being served, when new products and services are being developed, when new technology is being introduced and when there is an increase or a change in competition.
Some managers take a reactive approach to change. This occurs when managers react to signs of needed change in a piecemeal fashion; that is, they deal with each particular change as it arises. Managers who take a planned approach to change develop a program of planned change to deal with present and anticipated difficulties.
Changes can be of different types or levels. For example, some changes appear to be random but vary within known boundaries. These sorts of changes could include stock market fluctuations (as opposed to crashes). Changes can be catastrophic, highlighted by a sudden break with tradition. These changes are outside existing experience and may include things such as AIDS, new technology or the greenhouse effect. In these instances we do not have known responses. We must develop questions and new solutions (Marriott & Waters-Marsh 1992).