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8.3.1 Reactions to change

Activity 8.1

Write down three to six words or statements that best describe your reaction to this announcement:

'We need to cut back on operating expenses by 35% for the next six months. There will be a reorganisation of some divisions and some current positions will be eliminated. We expect your full cooperation'.

To assist you, think about:

  1. how you would feel towards the person who delivered the news?
  2. how you would feel towards the person who you considered initiated the change?
  3. what emotions would you feel?

Quick question

Can you remember what we said was the most overlooked planning tool? It applies here also.

From the list you have produced you can see that forced change produces some unpleasant feelings. Most people prefer to plan their own changes and take them at their own pace.

Not everyone reacts the same way. Inform two colleagues that they are redundant-one might say 'Great'.the other collapse. People willingly make changes in their lives: they change jobs, change hairstyles, houses, relationships, and many things. Changes that we initiate ourselves can be exhilarating, invigorating and exciting. Those imposed by an external force can be threatening.

Some people appear to possess a greater tolerance for change than others. Some even welcome change. However, in the same way that organisations attempt to establish stability in their internal environment, so do individuals. How much stability an individual needs is a personal issue, and when a change is forced upon us, the balance between stability and excitement can be upset.

To cope with the many and varied reactions to change among employees, the management of change calls for a level of management flexibility that is often beyond the skills of one person. This implies that you should approach organisational change in a consultative manner.

Introducing successful, lasting change, even on a small scale, can be a hard task for management as the impediments and barriers are many. If the change is small, or welcome, everyone involved will feel good before the transition. The energy needed to facilitate the change will be available. However, if the change is large, novel and unwelcome, the energy to propel it may be low.

Change - whatever its purpose - takes coordinated planning to achieve because it is often resisted. In this section, we will consider why employees resist change and techniques to overcome that resistance.

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