1.1.1 Some definitions
Corporate Planning is a plan covering any organisational entity, designed to give direction and cohesion to its activities. They usually relate to organisational values and priorities, and are usually limited in time to three or five year duration. Corporate plans often encompass a Mission Statement, Vision Statement and goals and strategies.
Broadly speaking the corporate plan needs to identify the customers, the services or products provided, the time frame for delivery of services and the resources committed to each major goal.
Strategic Planning is the formulation of a co-ordinated course of actions to achieve business success and gain superiority over competitors.
Strategic planning establishes the broader purpose, cohesion and direction of an operational entity or area, usually over a specified timeframe from one to three years. The strategic plan may set objectives with a sole focus on a program or process area. It will include resource allocations and include Key Result Areas to measure and evaluate the attainment of these objectives.
Business Planning translates Strategic/Corporate goals into deliverables (outcomes required to achieve team or operational business unit outcomes). It usually delineates a clear process, client, team or work group functioning as an independent area under a strategic or corporate plan. Business plans resemble operational plans with their focus on specific time frames and in terms of their translation of broad Key Result Areas into outcomes to be achieved by teams and individuals within a team. The business plan is most useful in translating broad strategic objectives into outcomes that are both more specific and more flexible in terms of their ability to convert policy and organisational goals into customer needs.
These plans may form around single project or cross-functional special programs.
Project Planning aims to plan and control the complex and diverse activities of a defined project. A project is a one-time-only set of activities that has a defined beginning and end and produces an agreed outcome.