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1.3.2 Setting the planning period and scope

Throughout this section an emphasis has been placed on how planning cannot be viewed as a process that is either static nor isolated from the core strategic purpose of the organisation. The planning process embodies the organisation's purpose, while also restating and continually refining how it is attained. In fact, it is the ability of an organisation to be responsive to the external environment and formulate strategic plans with open consideration of customer needs that often delineates how businesses can secure competitive advantage. As succinctly summarised by Margaret Wheatley:

If organisations are machines, control makes sense. If organisations are process structures, then seeking to impose control through permanent structure is suicide. (Wheatley, 1992:23)

In essence, an organisation needs plans to set an agreed orientation ("what business we are in"), to prioritise the strategic directions ("what can we best achieve in a given time frame"), and to optimise current performance to meet existing and future needs.

Figure 8 Business Planning (Levels and Scope)

Figure 8 Business Planning (Levels and Scope)

The time scope listed above are only broad indications of planning periods. It should be noted the levels may vary and certainly the trend is for all planning activities to be more responsive to change and their scope to cover shorter time periods.

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