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2.5.2 Operational control and resource planning

In these previous sections we have studied the inputs and organisation's environmental variables that impact an operational planning process. Controlling operational variables such as resources, people and customer needs, illustrates why managers must appreciate how decisions being made can implicitly influence the processes they are controlling.

Control of operations basically refers to the removal of variations in activity that adversely alters the attainment of planned outcomes. Yet what factors are 'within' the control of a manager undertaking operational planning?

We know some important organisational determinants exist prior to an operational manager's direct role in achieving the transformation of inputs to achieve planned outputs. Some of the most critical we need to note includes the following.

Type of Operation
The operation to be managed may be function-centred with functional relationship changing with the operation being conducted, or it may be market or customer-centred with the relationships between every stage and member determined by a defined customer outcome.

Planning objectives
The organisation will have established business plans that orient operational plans and capacity plans towards achieving broad organisational strategic aims. Strategic objectives will already reflect the market (product development, niche, diversification, mix, etc.) and key result areas (strategic priorities) operational managers need to achieve.

Forecasts and Planning
Future considerations and forecasted outcomes will most likely be producing information well over-the-horizon (beyond 2 years) of the planning control an operational manager's own operation plan.

Profitability and Growth Strategies
Future direction and profitability will require organisation wide considerations of resource allocation and more long term plans. Depending on the size of the organisation and the factors identified above, operational managers exercising control may only be vested with the authority to apply resources to achieve the outcomes established in an operation plan, or the production plan or schedule.

To use a standard definition, operations control focuses on:

Scheduling processes and production to ensure a business can meet current and future demand for its goods and services. Essential to these considerations is what needs to be produced, held in inventory, shipped and what resources are required to complete these tasks.

The control process identifies the relationship between planning to meet customer demands and actual outputs to meet the identified customer requirements. In terms of our examination in this chapter, controlling operations management covers (1) the establishment of standards that are described in terms of the customer demand, (2) inputs to meet the stated requirements, and (3) the transformation of resources into outputs (service or product) that satisfy the customer demand.

Standards for evaluating and monitoring performance to achieve the operational outcomes will vary with each customer or operation. Standards can be defined by characteristics including:

(The above are covered in more detail within the project management topic area)

Standards are used to establish required outcomes against which actual operational performance can be evaluated. Managing the control of operations is to achieve the standards of performance required to continually meet customer demands. Variations from standards need to be identified and causes of variation removed. Today it is more the monitoring of performance standards that delineate the manager's role from more traditional approaches where the manager's capacity to plan and control the implementation of the plans was seen as the core factors in controlling operations.

Standards can be set for each product or service, for each customer, or for the whole operational process. They can be derived from:

Standards should not be seen as inflexible requirements. Standards need to move with the customer's expectations and needs. For example, setting standards based on historic trends, either in price or consumer behaviour, may not necessarily meet a competitor's standard in a highly competitive marketplace.

Traditionally the concept of control was seen as a function of those managing operations. Gordon et al. offer an overview of controlling operations as a sequential approach that overlays the concept of operational management a system. They identify that the operations process is constructed of a sequence of events that need to be controlled by the manager. Control is expressed by establishing standards, evaluating performance against standards, and action being undertaken to correct performance deficiencies.

More recent approaches to management in open systems have tended to place less emphasis on functions and heavier emphasis on processes being responsive to customer and market demands. This has tended to place greater stress on building operational plans that enhance responsiveness within the existing strategic systems. Such planning systems promote the use of control as a means to meet internal and external demands.

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