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3.1.4 Risk analysis

Reading 4

Kunreuther, H (June, 2004) ' Risk Analysis', pending Social Science Encylopedia , Center for Risk Management and Decision Processes. Available at http://grace.wharton.upenn.edu/risk/pub/publist04.html .

Activity 2

Analyse the reading from Kunreuther. Now complete the following.

  1. What is the risk ' exceedance probability curve'?
  2. What is the relationship between uncertainty and risk?
  3. Reflect on the problem many managers encounter when trying to convince senior managers to adopt a course of action. Often the suggestion that risks can be managed to avoid future problems associated with a decision/course of action actually causes executives to realise the uncertainties/risks and justify their rejection of action.
  4. Is it realistic to suggest risk management is all about removing risks? If so why?

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