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4.1.1 Maximising profit

When we consider the finances of a business-oriented organization, the goal of maximizing profit is often put forward as the most attractive (what rational manager will argue about making the most profit possible?). This goal stresses the efficient use of financial resources, but it does not account for many real world complexities, such as uncertainty and the timing of returns or cash flows.

Uncertainty. Uncertainty or risk factors affect the viability of a project or investment alternative just as much as projected profits or returns. In reality projects have different risk characteristics and to ignore these can result in wrong decisions (HIH insurers is an example).

Example
Say a business is faced with two mutually exclusive investment projects (that is, only one may be chosen), of choosing between using a plastic or a stainless steel impellor for a bilge pump. If the element of risk is ignored the following profit outcomes are projected:

Outcome/risk

Projected profit

Projected profit

 

Plastic

Stainless steel

Optimistic

$10,000

$20,000

Expected

$10,000

$10,000

Pessimistic

$10,000

0

 

The first project uses existing plant to produce the plastic impellors, a product with a stable demand. The second project uses the same plant to produce stainless steel impellors, which have a less stable demand. The second project may produce a profit that ranges between $20,000 and $0, depending upon market reaction. Which project should be chosen, and why?

If uncertainty/risk is ignored?

If uncertainty/risk is considered?

Timing. The second major objection to the profit maximization goal is that it ignores the time value of money.

Example
Use the same data given above, but assume that risk is not a factor. Even if we assume that both projects will earn $10,000, we still need to know when the profit will be realised. Assume that the plastic impellors can be produced immediately, but the stainless steel ones cannot be produced until the next year. Which project should be chosen, and why?

The year's delay in receiving the profits has a cost implication in investment opportunities forgone (an opportunity cost), such as interest on a deposit or a return on some other profitable venture.

The presence of inflation in the economy also means the monetary unit is devalued over time, thus receipts of the same amounts of currency at different times will represent differing buying power.

It appears that to formulate a better business objective, we must consider the effects of the comparative risk involved and the time effect on money as a store of value.

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