4.2 Ethics and conflicts in business
Ethics are principles (derived from moral values) used to guide and evaluate actions and policies. All of us have some sort of ethical standard that helps us make decisions about our personal behaviour. Although no code of conduct (set of ethical rules) can specify what is right in all situations, every individual develops a sense of morality and ethical behaviour based on his or her upbringing, religion, or other beliefs or values. There are no black and white, right or wrong answers to be derived by studying ethics, although the concept of ethical standards does imply a sense of 'doing the right thing'.
Every business entity, because individuals run it, has some ethical standards that determine some of the entity's behaviour. Many businesses develop their own ethics policies and codes of conduct for their employees.
For example, when accountants prepare annual financial reports, they are guided by specific codes of conduct set down by their professional bodies. When conducting their professional activities they must consider concepts such as integrity, objectivity, independence, confidentiality, technical standards, professional competence and ethical behaviour.
Because the concept of ethics implies a value judgement and a sense of 'rightness', there are situations in business where a conflict exists between the goal of the firm, its owners, wealth maximisation and moral concerns associated with some business activities.
Example
Two competing major supermarket chains may actually break the law if they actively collude to set identical prices that they will both charge for identical goods. However, if the managing directors of both chains agree not to sell at less than 35% profit margins (to maximise profit) they do not break the law. If in combination, the two chains have 75% of the available market (and have monopoly power), is that mutual decision ethical or not? What is the conflict of interest?
Write down three conflict of interest examples that you can think of.
The following reading gives an insight into the conflict between the goals of business management and personal standards of behaviour.
Reading 1.1
Carr, A.Z., 1989, Chapter 1 'Can an executive afford a conscience?'
In Contemporary Moral Controversies in Business. Edited by
A Pablo Iannone. New York : Oxford University Press, pages 23-29.
Summarise the main points in the reading