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Why are we in Business?:
An Introduction to Financial Management

Overview

This chapter represents the first in the second major section of our study in this chapter on financial management.

A traditional view of business entities in free enterprise economies is that they exist primarily to making profits, and consequently maximise the wealth of their owners. While this is broadly true, the activities of businesses, especially companies, are highly regulated by all levels of government and the profit and wealth motives of owners and managers are increasingly subject to ethical considerations. Atrill et al hint at these ethical considerations in their first chapter.

The owners of small businesses and the managers of large companies use funds in a variety of forms. In their roles as financial managers they choose the mix of funds deliberately to find a balance between the, often competing, outcomes of maximising profits, reducing risks and ensuring that their organization continues to exist.

The owners and managers responsible for managing the wealth and funds of a business face a number of competing and conflicting goals. Two of these are the maximisation of profit and the maximisation of shareholder/owner wealth. Surprisingly, they are not always the same!

In general, wealth maximisation is the most attractive financial goal because it deals effectively with the complexities of the operating environment, such as risk and the timing of returns on investments. Risk and return involve forecasts and, sometimes sophisticated, mathematical calculations, which are a part of financial management.

Learning objectives

After completing the work for this chapter you should be able to:


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