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3.1 Customer order processing

In your text

Read Chapter 5 - Order processing and information systems. [We have supplemented the discussion in the textbook with topics that will assist in understanding the concepts involved in customer order processing.]

Order processing is the core of logistics activity. The receipt of the customer order is the trigger that sets into motion all the logistics functions that culminate in the delivery of the product to the customer. Of prime importance to good order processing is a good flow of communications, which binds the entire system together, supported by a suitable and efficient management information system that allows the processing of customer orders as well as collecting relevant information for management decision making.

Your text defines the various stages of the order processing, from the time the customer prepares the order to the time it is delivered and follow-up activity takes place. This is shown diagrammatically in Figure 5-1 in your textbook and described in the accompanying pages.

Let us look at the figure carefully. As far as the firm is concerned, the time to fulfil the customer's order is from the time the order is received and entered into their system till the time it is shipped. From the customer's perspective, the time to fulfil the order is from the time the order is sent till the time product or service is received.

The processing of a customer's order goes through a few well-defined phases, as shown in Figure 5.1 in your text.

External elements. While the firm's internal systems may be quite fast and efficient, there is an external element in this transaction. In the first case, there is a transmittal of the order , which could be through the post, telephone or facsimile. This order, when received, has to be recorded and entered into the firm's system. This induces a delay and potential for inaccuracy. The second external element in this transaction is the dispatch of the order through a transport provider or the firm's own units. Often, these two elements contribute the most to extending the order cycle time. A change in the method of order placement, such as doing it on line, can significantly reduce the time taken to process the order. This also reduces the potential for inaccuracies in the order.

The second external element is addressed by suitable location of inventory and selection of carriers for delivery of the product. The shipment time comprises the interval between placing the product on the delivery vehicle to the time the customer gets it. To shorten the delivery time, the choice has to be made between suppliers of the transport service as well as between modes of transport. In the making of this decision, the cost factor plays an important role.

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