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• Module overview
• 1. Introduction to logistics
  • 1.1. The logistics concept
    • 1.1.1 A question of definition
    • 1.1.2 Technological context
  • 1.2. Evolution of modern business logistics
    • 1.2.1 Materials management or supply-side logistics
    • 1.2.2 Physical distribution or demand-side logistics
    • 1.2.3 The total logistics concept
  • 1.3 Logistics, the critical interfaces

• 2. Supply side logistics: Procurement and materials management

  • 2.1 Materials management
    • 2.1.1 Purchasing and procurement
    • 2.1.2 Production control
    • 2.1.3 Warehousing and storage
    • 2.1.4 Data and information systems
  • 2.2 Quality in logistics
    • 2.2.1 Total quality management
    • 2.2.2 Benchmarking
  • 2.3 Kanban
  • 2.4 Measurement and evaluation
  • 2.5 MRP 1 and 2

• 3. Demand side logistics: Forecasting and order processing

  • 3.1 Customer order processing
  • 3.2 Environmental scanning
    • 3.2.1 The environments
    • 3.2.2 Approaches to scanning
  • 3.3 Logistics needs forecasting
  • 3.4 Lead time components
  • 3.5 Enhancing forewarning of demand

• 4. Inventory management and control

  • 4.1 Basic concepts and rationale for inventory holding
  • 4.2 Inventory costs
    • 4.2.1 Managing inventory costs
    • 4.2.2 Push and pull control methods
  • 4.3 Types of inventory
  • 4.4 Inventory management
    • 4.4.1 Inventory management systems
    • 4.4.2 Computers and inventory management
  • 4.5 Inventory management and business success

• 5. Storage facilities, materials handling equipment and packaging

  • 5.1 The management of warehouses and distribution centres
    • 5.1.1 Storage alternatives
    • 5.1.2 Warehouse design
    • 5.1.3 Productivity associated with warehousing
    • 5.1.4 Warehouse information systems
  • 5.2 Materials handling
    • 5.2.1 Objectives of material handling
    • 5.2.2 Materials handling systems and equipment
    • 5.2.3 Materials handling productivity ratios
  • 5.3 Packaging
    • 5.3.1 The role of packaging
    • 5.3.2 Packaging materials
    • 5.3.3 Packaging design considerations

• 6. Physical distribution transportation system

  • 6.1 The role of transportation in logistics
  • 6.2 Economic and service characteristics of the modes of transport
    • 6.2.1 Rail
    • 6.2.2 Road
    • 6.2.3 Air
    • 6.2.4 Water
    • 6.2.5 Pipeline
  • 6.3 Intermodal transport services
  • 6.4 Transportation cost structures
  • 6.5 Transportation rate profiles
  • 6.6 Modal and carrier selection
  • 6.7 Management of the transport function

• 7. Change and transformation

  • 7.1 Nature of change
    • 7.1.1 The manager's role and change
    • 7.1.2 Transformation and change continuums
    • 7.1.3 Responding late in the change continuum
    • 7.1.4 Rapid change continuum cycles
    • 7.1.5 Increasing organisational responsiveness and agility
  • 7.2 Scale and pace of change
    • 7.2.1 Leading rapid change
  • 7.3 Stages of change
    • 7.3.1 The stages of change and approaches to management
    • 7.3.2 Change and the organisation's development stage
  • 7.4 Communicating change
    • 7.4.1 Guidelines for communicating change
    • 7.4.2 Communicating change to stakeholders

• 8. Building agility and responsiveness

  • 8.1 Organisational agility and the art of rapid change
  • 8.2 Agility and transformational leadership
    • 8.2.1 Transactional Leadership
    • 8.2.2 Transformational Leadership
  • 8.3 Agility and organisational responsiveness
    • 8.3.1 Principles for Constructive Change
    • 8.3.2 Agility and environmental attunement
  • 8.4 Organisational learning and enhanced agility
    • 8.4.1 Learning and organisational life cycles
    • 8.4.2 Double loop learning and the learning organisation
    • 8.4.3 The learning cycle
    • 8.4.4 Leading learning from being adaptive to generative

• 9. Foster innovation and creativity

  • 9.1 Innovation and agility
  • 9.2 Levels of innovation and their impact
    • 9.2.1 Innovation
    • 9.2.2 Improvement
    • 9.2.3 Re-engineering
    • 9.2.4 Reinventing
    • 9.2.5 Re-engineering
  • 9.3 Re-engineering and business process re-engineering
    • 9.3.1 Reengineering and quality improvement
    • 9.3.2 Identifying when to re-engineer processes
    • 9.3.3 To innovate slowly or reengineer?
  • 9.4 The need for speed
  • 9.5 Organise work to facilitate innovative practices and organisational agility
    • 9.5.1 Innovative and agile organisation
  • 9.6 Enhancing diversity and creativity of thinking in teams and work practices
    • 9.6.1 Convergent and divergent thinking
    • 9.6.2 Left- and right- brain activities
    • 9.6.3 How to generate new ideas?
  • 9.7 Creativity and solutions search in teams
    • 9.7.1 Brainstorming
    • 9.7.2 Synectics
    • 9.7.3 Forcing Techniques
    • 9.7.4 Nominal Technique
  • 9.8 Review the use of innovation in work and team practices.
    • 9.8.1 Assess the ability of the team to achieve goals
    • 9.8.2 Review the success of team leadership

Demand side logistics: Forecasting and order processing

Introduction

In the last chapter, study covered the various issues associated with the inbound system of logistics. In this chapter, study will cover issues relating to the demand side of logistics, i.e., the outbound system. This part of the logistics system is 'customer facing'. As such, the outbound system has a direct effect on the market share and customer perception of the company's standards of service.

It is important to understand that the inbound and outbound systems, or the supply and demand side of logistics, are closely linked. One exists to sustain the other. As you can imagine, a good and well coordinated supply system will result in smooth production, which then can be suitably delivered to the customer. The focus that we see today on inventory reduction leaves no choice but for a well executed total logistics service. The two sides of logistics are now so integrated that it is often impossible to distinguish the effects of one in isolation from the other.

We have mentioned above that the demand side of logistics links with the customer and can have a direct impact on customer perceptions of the company. Any complaints that come from customers are likely to be related to the demand side of logistics and not the supply side. This is key to the importance that companies place on the outbound system. Here it is important to point out a criterion - the relative importance given to one or the other side of logistics depends on the product. For instance, the builder of steel plates probably does not focus as much on his supply side because as long as he gets his raw materials on time and meets his other needs of maintaining suitable stock and cost levels.

On the other hand, if he supplies steel to a shipyard for ship construction, he needs to make sure his steel gets to the yard in the condition and on the time that it is required. Looking at it from the shipyard's perspective, they will spend a great deal of effort in making sure that their supply side of logistics is efficient. On the demand side, they combine the input all their various suppliers into a ship, which is delivered to the owner on time. Their demand side function does not go into all the detail that the supply side needs to go into. Similar thinking applies to the making of cars, aircraft, trucks, etc.

On the other hand, consider a supermarket. Which side of logistics would you consider to be more important?

Learning objectives

After completing the work for this chapter you should be able to:

• Review and analyse the issues that occur on the demand side of logistics
• Examine forecasting and the importance for the outbound component of any logistics system
• Explain all the components of the customer order cycle
• Explain the concept and importance of quality in outbound operations.

Select topics

• 3.1 Customer order processing
• 3.2 Environmental scanning
  • 3.2.1 The environments
  • 3.2.2 Approaches to scanning
• 3.3 Logistics needs forecasting
• 3.4 Lead time components
• 3.5 Enhancing forewarning of demand

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