readings icon presentation iconquiz iconresources icon

5.3.2 Packaging materials

There are two types of packaging: consumer or interior packaging and industrial or exterior packaging. The marketing manager is usually most concerned about the interior packaging because basically it markets the product when it competes with others on the retail shelf. On the other hand the logistics manager is concerned about the exterior packaging as it protects the goods that a company will move and store in the warehouse.

There are many types of exterior packaging materials available today. The conventional use of harder materials such as wood or metal containers is being replaced by the use of softer packaging materials such as plastic. Cushioning materials like shrink-wrap, air bubble cushioning, cellulose wadding and corrugated paper are used inside the package to protect the product from shock, vibration and surface damage during handling. These materials are highly protective, inexpensive and also lightweight. A major concern about the cost and environmental impact of packaging is the waste that containers and packaging produce. One way to reduce this waste is to reduce the overall packaging that a company uses. Another way is to recycle packaging materials.

previous page arrow Previous Page - Next Page next page arrow