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5.3.3 Packaging design considerations

In developing an appropriate interior and exterior packaging design we must recognise that a product's package is usually in use in five basic locations over the product's lifetime. This is particularly true for consumer non-durables or so-called packaged goods. The five locations are the plant, the warehouse, the transportation unit, the retail outlet, and the home or place of use (Coyle, Bardi & Langley 1996).

We should design the package so that it serves the needs of the five locations mentioned above. We may also examine the packaging design from the perspective of various logistics areas and of other areas like marketing and manufacturing.

Reading 5.4

Forcinio, H (January 2002), 'What does pharmacy automation mean for packaging?', Pharmaceutical Technology, pp. 22-26.

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