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6.5 Transportation rate profiles

The rates or tariffs charged by a carrier will depend on its market and cost structure. The two basic pricing methods used by carriers to determine their rates are: cost-of-service pricing and value-of-service pricing.

Cost-of-service pricing and cross subsidisation. When using cost-of-service pricing method, carriers charge rates which, as a minimum, cover their variable costs or marginal costs of operation. This method is usually applied to low value products, where shippers' profit margins are low, hence they are on the lookout for cheaper transportation. Some carriers use this method of pricing for certain goods, which is offset by the higher rates charged for others. This concept is called cross subsidisation.

Value-of-service pricing. When using a value-of-service pricing method, carriers charge rates which the traffic will bear or which shippers are willing to pay. Hence they maximise their revenue regardless of the costs involved in the transportation of the goods.


The various factors affecting the pricing of transport services is shown in the table below:

Table 6.1 Factors affecting the pricing of transport services

Pricing Variable

Elements of Pricing Variables

Commodity cost factors

 

 

 

 

 

Route cost factors

 

 

 

Commodity demand factors

 

 

 

Route demand factors

 

Loading characteristics

Susceptibility to loss and damage

Volume of traffic

Regularity of traffic

Type of equipment required

 

Distance

Operating conditions

Traffic density

 

Value of the commodity

Economic conditions in the user industry

Rates on competing commodities

 

Competition with other carriers

Production-point competition

Traffic density

 

Source: Bloomberg, D.J., Murray , A. & Hanna, J.B. 1998, The Management of Integrated Logistics, Prentice Hall of Australia Inc., 2 nd edition.

In your text

Please read pages 190-212 (Chapter 6) of your text, which describe the most common rate structure related to volume, distance and demand.

Activity 6.1

Compare the cost characteristics of rail and road modes of transportation, and explain how these influence the pricing decisions of the services they offer.

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