6.5 Transportation rate profiles
The rates or tariffs charged by a carrier will depend on its market and cost structure. The two basic pricing methods used by carriers to determine their rates are: cost-of-service pricing and value-of-service pricing.
Cost-of-service pricing and cross subsidisation. When using cost-of-service pricing method, carriers charge rates which, as a minimum, cover their variable costs or marginal costs of operation. This method is usually applied to low value products, where shippers' profit margins are low, hence they are on the lookout for cheaper transportation. Some carriers use this method of pricing for certain goods, which is offset by the higher rates charged for others. This concept is called cross subsidisation.
Value-of-service pricing. When using a value-of-service pricing method, carriers charge rates which the traffic will bear or which shippers are willing to pay. Hence they maximise their revenue regardless of the costs involved in the transportation of the goods.
The various factors affecting the pricing of transport services is shown in the table below:
Table 6.1 Factors affecting the pricing of transport services
Pricing Variable |
Elements of Pricing Variables |
Commodity cost factors
Route cost factors
Commodity demand factors
Route demand factors
|
Loading characteristics Susceptibility to loss and damage Volume of traffic Regularity of traffic Type of equipment required
Distance Operating conditions Traffic density
Value of the commodity Economic conditions in the user industry Rates on competing commodities
Competition with other carriers Production-point competition Traffic density
|
Source: Bloomberg, D.J., Murray , A. & Hanna, J.B. 1998, The Management of Integrated Logistics, Prentice Hall of Australia Inc., 2 nd edition.
In your text
Please read pages 190-212 (Chapter 6) of your text, which describe the most common rate structure related to volume, distance and demand.
Activity 6.1
Compare the cost characteristics of rail and road modes of transportation, and explain how these influence the pricing decisions of the services they offer.