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7.1.4 Rapid change continuum cycles

Figure 4 Increased cycle of change

Figure 4 Increased cycle of change

Figure 4 indicates the longer-term impact as the requirements for responsiveness accelerate. Assume that the first required responsiveness (RR), moving from A to B, occurs in one twelve-month period. During the next twelve months, however, the second RR interval experiences two cycles of change, from B to C and from C to D. In the last period, there are three RR intervals: D to E, E to F and F to G. While the time and duration of the intervals can vary enormously, as change accelerates, the organisation's capacity to respond may decrease. Equally, the acceleration places pressure on the systems that manage responsiveness when they have to deliver three changes in the same time formerly taken to accomplish one.

Figures 2, 3 and 4 highlight the fact that systems can no longer afford to lag behind for even one change imperative. Failure to respond rapidly to a change imperative in the first cycle (A) may mean a loss of competitiveness at C. Two years later, the same lack of responsiveness could place the company three cycles behind. Assuming the same slow rate of response, the organisation would be moving from D to E while competitors have already arrived at G.

It is readily apparent why some companies have developed 'change fatigue'. Effort seems to be focused on managing change rather than on operational outcomes and core business. Organisations need to respond to change and develop the capabilities necessary to sustain this activity as the speed of change increases (Christensen 1997: 254-60).

Building learning initiatives can support the organisation's progress along a change continuum. To support change across all continuums, however, learning must be flexible. The organisation that embraces learning across all subsystems and accepts it as a builder of transformative capacity can also use learning to support accelerated responsiveness and organisational agility. This is imperative if organisations are to succeed in an aggressive marketplace.

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