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7.3.1 The stages of change and approaches to management

Change can be managed well or managed very poorly. One of the major reasons that change initiatives fail is that management fails to involve people in the process. If people feel alienated or 'kept in the dark' they are much more likely to remain in the early stages of the change process i.e. Denial or Resistance. If they are key people then this can derail the entire change initiative.

To successfully implement therefore, the key questions that must be answered are:

For each of the key people or groups that are critical for the successful implementation of the change process, commitment to the change must be gained and the key question that they will want answered is What's in it for me?

To persuade effectively involves appealing to a belief, a contingency (such as a monetary reward) or a recognised purpose in others; it also depends on the credibility of the manager and the trust employees place in him/her.

Activity 5

Answer and reflect on the following.

  1. Is there a right way and a wrong way to implement change?
  2. How would you know it was right?
  3. How would you know it was wrong?

Activity 6

Complete this change resistance audit activity.

How ready is an organisation to undertake a major renewal of the way it does business through structural, technology, human or customer service changes? Using an organisation you are familiar with consider the following:

Place a score next to each response, using the following key to determine the score:

1 = Will not occur

3 = Will occur on commencement of change

2 = Unlikely to occur

4 = Already evidence

 

Resistance factor

Score

Individuals lose social standing

 

Individuals lose career pathways

 

Individuals lose reward and remuneration

 

Company reduces recruitment of local employees

 

New technology cannot be adopted quickly due to low skill levels

 

Company reduces contribution to local economy

 

Control will be removed from key individuals

 

Control will be centralised away from the current location

 

Guarantees of final destination for the change process cannot be provided

 

Processes and jobs are constantly being redesigned as external market factors impact

 

Expansion of operations is not planned

 

Senior management is not committed to the change process

 

Total your score

 

 

Note: The above is an indicative tool in a field where many complex and very accurate tools can be sourced. But if you are scoring over 38, a very sophisticated change strategy and approach will be required. The preconditions for resistance and failure of an orchestrated change process are already present. If you score over 30 but below 38 the need for communication and a clear scope to the change direction, is apparent.

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