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8.3 Agility and organisational responsiveness

Agility is enabled when the organisation is conscious of its capability (planned capacity) to seize new opportunities. This is not specific to a customer, but the desire to maintain a relationship with every customer. It is the acquired knowledge the organisation develops in servicing the current customer that indicates how well it can actually move from opportunity identification to opportunity capture.

Agility is about realigning internal processes and systems to meet changing customer needs and expectations. Being able to do this rapidly and on a constant basis provides organisations with a new competitive capability. However, this requires frontline and other managers to have the capacity to apply transformational leadership practices and approaches. It requires managers to not only model and coach others through the change process, but to instil the behaviours and competencies necessary to undertake change as part of how they complete their work everyday.

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